Best Amazon Keyword Research Tools In 2023 – Keyword Tools For Amazon Sellers

As an Amazon seller, it is crucial to understand the power of keywords and their impact on your product’s visibility and success. In the competitive landscape of the Amazon marketplace, utilizing effective keyword research tools can give you a significant advantage.

This article will explore the 19 best Amazon keyword research tools for 2023, equipping you with the knowledge to make informed decisions and optimize your Amazon listings.

These keyword research tools go beyond basic search queries, providing comprehensive insights into search volume, relevancy, competition, and trends. Whether you’re looking for popular keywords, long-tail variations, or niche-specific terms, these tools are designed to help you discover the right keywords for your Amazon products.

From well-established platforms like Jungle Scout, Helium 10, and Merchant Words to innovative offerings like Sonar by Sellics and KeywordInspector, this list presents a diverse range of reliable and effective keyword research tools.

Each tool offers unique features, functionalities, and data points to enhance your keyword optimization strategy on Amazon.

These tools can uncover profitable keyword opportunities, improve product rankings, and drive more organic traffic and sales. Whether you’re a seasoned Amazon seller or just starting your e-commerce journey, this compilation of the best Amazon keyword research tools will be your go-to resource for maximizing your success on the platform.

The following sections will explore each tool’s features, functionalities, and benefits. Additionally, we’ll address frequently asked questions and provide tips for optimizing your Amazon listings based on the insights gained from these keyword research tools.

Get ready to take your Amazon keyword research to the next level with the best tools available in 2023.

What is the Best Keyword Research Tool for Amazon Sellers?

19 Best Amazon Keyword Tools In 2023

1.   Jungle Scout

Jungle Scout is a top-tier Amazon keyword research tool known for its robust features and user-friendly experience. With Jungle Scout, sellers gain Access to key features that help them optimize their product listings effectively.

One of the standout features of Jungle Scout is its comprehensive data analysis. It provides sellers valuable insights into search volume, competition level, and trends, enabling them to identify relevant and high-performing keywords.

Additionally, Jungle Scout allows users to track their competitors’ products, including sales, pricing, and customer reviews, providing valuable competitive intelligence.

User Experience:

The user experience of Jungle Scout is seamless and intuitive. The interface is designed to be user-friendly, making it accessible to sellers of all skill levels. Navigating the tool’s features is a breeze, ensuring a smooth experience while accessing essential data.

While Jungle Scout offers impressive features and user experience, it’s important to note that the pricing may be a consideration for some sellers. It falls on the higher end of the price spectrum than other tools.

However, the value provided by Jungle Scout in terms of data insights and competitor tracking can greatly benefit Amazon sellers in optimizing their keyword strategy and driving success on the platform.

Pros:

• Comprehensive suite of tools for Amazon selling
• Intuitive and user-friendly interface
• Powerful keyword research capabilities
• Helps in finding profitable keywords for product listings
• Provides valuable insights and data for product research

Cons:

• Higher pricing compared to some other tools
• Learning curve for new users
• Some features may be overwhelming for beginners

Pricing:

There are three pricing options to select from:

• Basic: $29/month
• Suit: $49/month
• Professional: $84/month

2.   Helium 10

Helium 10 is a powerful and comprehensive Amazon keyword research tool that has gained popularity among sellers. Packed with a range of key features, it offers an exceptional user experience to help sellers optimize their Amazon listings.

One of the standout features of Helium 10 is its extensive suite of tools for various aspects of Amazon selling. From keyword research to listing optimization and product research, Helium 10 provides a comprehensive solution. Users can discover relevant and high-performing keywords to enhance their product visibility with its keyword research tool.

The user experience with Helium 10 is highly intuitive and user-friendly. The platform is designed to streamline keyword research, allowing sellers to gather data and insights efficiently. The user-friendly interface makes navigating through the different tools and accessing the desired information easy.

Key features of Helium 10 include its Black Box tool for product research, Magnet for comprehensive keyword research, Cerebro for competitor analysis, and Frankenstein for keyword processing. These tools and many others contribute to a holistic approach to optimizing Amazon listings and gaining a competitive edge.

Helium 10 offers robust features and a user-friendly experience for Amazon sellers. With its comprehensive suite of tools, sellers can effectively conduct keyword research, analyze competitors, and optimize their listings to drive success on the Amazon platform.

Pros:

• Wide range of tools for various aspects of Amazon selling
• Intuitive and user-friendly interface
• Comprehensive keyword research capabilities
• Offers valuable insights for competitor analysis
• Provides tools for listing optimization and product research

Cons:

• Higher pricing compared to some competitors
• Learning curve for new users
• Some features may require additional training or understanding

Pricing:

There are three pricing options to select from:

• Starter: $29/month
• Platinum: $79/month
• Diamond: $229/month

3.   Merchant Words

Merchant Words is a popular Amazon keyword research tool that offers a range of key features to help sellers optimize their product listings. With its extensive database and user-friendly interface, Merchant Words provides valuable insights for keyword research.

One of the key features of Merchant Words is its vast database of search terms. It collects data from Amazon searches, providing sellers real-time information on popular keywords. This allows users to discover relevant and high-performing keywords to improve their product visibility on the platform.

The user experience with Merchant Words is straightforward and efficient. The interface is designed to be user-friendly, making navigating through the tool’s features easy. Users can quickly access search data, identify keyword opportunities, and refine their product listings.

Key features of Merchant Words include its search volume data, which helps sellers understand the popularity of specific keywords. It also offers a reverse ASIN search, allowing users to uncover keywords for which competitors rank.

Merchant Words also provides keyword suggestions and trends, giving sellers valuable insights into market demand and consumer behavior.

In conclusion, Merchant Words is a reliable and user-friendly Amazon keyword research tool. With its extensive database, search volume data, and keyword suggestions, sellers can optimize their product listings to improve visibility and drive sales on the Amazon platform.

Pros:

• Vast database of real Amazon search terms
• Provides real-time data on popular keywords
• Reverse ASIN search to uncover competitor keywords
• Helps in optimizing product visibility and rankings
• User-friendly interface for efficient keyword research

Cons:

• Limited features compared to some other tools
• Pricing may be higher for certain sellers
• The learning curve for new users

Pricing:

There are four pricing options to select from:

• Silver: $35/month
• Gold: $79/month
• Platanum: $149/month
• Unlimited: $749/month

4.   Perpetua, Formerly named Sonar By Sellics

Formerly known as Sonar by Sellics, Perpetua is a comprehensive Amazon keyword research tool that offers a range of features to assist sellers in optimizing their product listings. With its extensive database and user-friendly interface, Perpetua provides valuable insights for keyword research.

One of the key features of Perpetua is its vast keyword database. It collects data from actual Amazon searches, giving sellers real-time information on popular keywords. This lets users discover relevant, high-performing keywords to enhance their product visibility and rankings.

The user experience with Sonar is seamless and intuitive. The interface is designed to be user-friendly, allowing sellers to navigate through the tool’s features effortlessly. Users can easily conduct keyword research, access search volume data, and generate keyword suggestions.

Key features of Perpetua include its ability to analyze keyword difficulty, helping sellers assess the competition level for specific keywords. It also provides keyword variations and related terms, allowing users to expand their keyword strategy. Sonar also offers a reverse ASIN search, enabling sellers to uncover keywords that competitors are targeting.

Perpetua is a robust Amazon keyword research tool providing valuable seller insights. With its extensive keyword database, keyword difficulty analysis, and user-friendly interface, Sonar equips sellers with the tools to optimize their product listings and achieve success on the Amazon platform.

Pros:

• Extensive keyword database with real-time information
• Ability to analyze keyword difficulty
• Reverse ASIN search for competitor keyword research
• Helps in optimizing product visibility and rankings
• User-friendly interface for seamless keyword research

Cons:

• Pricing may be higher compared to alternative tools
• Limited advanced features compared to some competitors
• The learning curve for new users

Pricing:

There are four pricing options to select from:

• Starter: $250/month
• Growth: $550/month
• Pro: $550/% of ad spend managed in Perpetua
• Enterprise: Custom Pricing

5.   Viral Luanch

Viral Launch is a comprehensive Amazon keyword research tool that offers a range of features to help sellers optimize their product listings and drive organic traffic. With Viral Launch, users can conduct in-depth keyword research, analyze market trends, track competitor data, and optimize their listings for better visibility and sales performance.

Key features of Viral Launch include accurate keyword data, real-time market insights, competitor analysis, and listing optimization tools. The platform provides users valuable information on search volume, competition level, and keyword relevance, enabling them to identify profitable keywords and target the right audience.

Users appreciate Viral Launch’s user-friendly interface, reliable data accuracy, and powerful research capabilities. The platform’s intuitive dashboard allows users to navigate various features and access necessary information easily.

The ability to track competitors’ keywords and performance metrics is highly valued by sellers looking to gain a competitive edge.

One of the standout features of Viral Launch is its listing optimization tool, which helps users optimize their product listings with relevant keywords, compelling copy, and eye-catching images. This optimization process can significantly improve a product’s visibility and conversion rate on Amazon.

Pros:

• Accurate and reliable keyword data for effective Amazon keyword research
• Real-time market insights to stay updated on trends and opportunities
• Competitor analysis tools to track and outperform competitors
• Listing optimization features for improved visibility and conversion rates
• User-friendly interface for easy navigation and data interpretation

Cons:

• Pricing may be higher compared to some other keyword research tools
• Advanced features may require a learning curve for new users
• Some users have reported occasional glitches or technical issues with the platform

Pricing:

There are three pricing options to select from:

• Essentials: $69/month
• Pro: $99/month
• Pro Plus Ads: $199/month

Learn More:

• How To Sell On Amazon FBA In 2023 – FBA Business Ultimate Guide

6.   KeywordInspector

KeywordInspector is a valuable Amazon keyword research tool that offers a range of key features to assist sellers in optimizing their product listings. With its comprehensive tools and user-friendly interface, KeywordInspector provides insightful data for effective keyword research.

One of the key features of KeywordInspector is its extensive keyword database. It collects data from Amazon searches, enabling users to discover relevant and high-performing keywords for their products. This data helps sellers enhance their product visibility and drive sales on the Amazon platform.

The user experience with KeywordInspector is smooth and efficient. The interface is designed to be intuitive, allowing sellers to navigate through the various features easily. Users can access search data, analyze keyword trends, and refine their product listings for better performance.

Key features of KeywordInspector include its comprehensive keyword search functionality, which allows users to find profitable keywords for their products. It also offers tools for competitor analysis, helping sellers gain insights into their competitors’ keyword strategies.

KeywordInspector also provides product tracking and monitoring features, allowing users to track keyword rankings and make data-driven decisions.

KeywordInspector is a valuable Amazon keyword research tool with extensive keyword data and powerful features. With its user-friendly interface and comprehensive functionality, KeywordInspector equips sellers with the necessary tools to optimize their product listings and achieve success on the Amazon platform.

Pros:

• Extensive keyword database for Amazon Research
• Powerful keyword search functionality
• Tools for competitor analysis and tracking
• User-friendly interface for efficient keyword research
• Valuable data insights to optimize product listings

Cons:

• Limited features compared to some other tools
• Pricing may be higher for certain sellers
• The learning curve for new users

7.   Google Keyword Planner

Google Keyword Planner is a popular keyword research tool that helps users identify relevant keywords for their online marketing campaigns. With its robust features and seamless user experience, marketers and advertisers widely use Google Keyword Planner.

One of the key features of Google Keyword Planner is its ability to provide search volume data and keyword suggestions. Users can enter their seed keywords and receive a list of related keywords and search volume metrics. This helps users identify high-performing keywords to target in their campaigns.

The user experience with Google Keyword Planner is streamlined and user-friendly. The interface is designed to be intuitive, allowing users to navigate through the tool’s features easily. Users can access search volume data, keyword trends, and demographic insights for effective keyword planning.

Key features of Google Keyword Planner include its keyword filtering options, which allow users to refine their keyword lists based on criteria such as search volume and competition.

It also provides historical data on keyword trends, enabling users to analyze performance over time. Additionally, Google Keyword Planner integrates seamlessly with other Google advertising tools, providing a comprehensive marketing solution.

Google Keyword Planner is a powerful keyword research tool that offers valuable insights and features for marketers and advertisers.

With its user-friendly interface, search volume data, and keyword suggestions, Google Keyword Planner helps users identify relevant keywords and optimize their online marketing campaigns.

Pros:

• A free tool provided by Google
• Access to search volume data and keyword suggestions
• Integration with other Google advertising tools
• Historical data on keyword trends
• User-friendly interface for effective keyword planning

Cons:

• Focuses primarily on Google search engine
• Limited in-depth data compared to specialized tools
• Not specifically tailored for Amazon keyword research

Pricing:

• Free

8.   Keyword Tool

The Keyword Tool is a valuable resource for Amazon sellers to conduct keyword research and optimize their product listings. Its key features and user-friendly interface, this tool helps sellers identify relevant keywords to enhance their product visibility and drive sales on the Amazon platform.

One of the key features of the Keyword Tool is its comprehensive database of Amazon search terms. It provides valuable insights into popular keywords, search volumes, and trends specific to the Amazon marketplace. It enables sellers to understand customer search behavior and tailor their listings accordingly.

The user experience with the Keyword Tool is seamless and efficient. The tool’s interface is designed to be intuitive, allowing sellers to access and analyze keyword data easily. Users can generate keyword suggestions, track keyword rankings, and optimize their product listings for better search visibility.

Key features of the Keyword Tool include its ability to generate long-tail keyword suggestions, analyze keyword competitiveness, and provide keyword search volume data. It also offers competitor analysis and product tracking features, allowing sellers to stay ahead in the competitive Amazon marketplace.

Pros:

• A comprehensive database of Amazon search terms
• Valuable insights into popular keywords and search volumes
• User-friendly interface for efficient keyword research
• Long-tail keyword suggestions and competitiveness analysis
• Features for competitor analysis and product tracking

Cons:

• Limited features compared to specialized keyword research tools
• It may require additional tools for in-depth analysis
• The learning curve for new users

9.   Ahrefs

Ahrefs is a powerful SEO tool that offers many features to help businesses improve their online visibility and keyword research. With its robust capabilities and user-friendly interface, Ahrefs has become popular among SEO professionals and marketers.

One of the key features of Ahrefs is its comprehensive backlink analysis. It provides detailed insights into a website’s backlink profile, allowing users to identify link-building opportunities and improve search engine rankings.

Ahrefs also offers keyword research tools that help users discover relevant keywords, analyze their search volumes, and assess keyword competitiveness.

The user experience with Ahrefs is seamless and intuitive. The tool’s interface is designed to be user-friendly, allowing users to navigate through the various features and access valuable data effortlessly. Users can track keyword rankings, conduct site audits, and monitor their SEO performance.

Key features of Ahrefs include its extensive database of indexed pages, keyword explorer, site audit tool, and content explorer. It also provides competitor analysis, rank tracking, and social media analysis features. With its comprehensive tools, Ahrefs enables users to optimize their SEO strategies and improve their online visibility.

Ahrefs is a powerful SEO tool offering a wide range of features to enhance online visibility, keyword research, and comprehensive functionality. Ahrefs equips businesses with valuable insights and data to improve their SEO efforts and improve search engine rankings.

Pros:

• Powerful backlink analysis and link-building opportunities
• Comprehensive keyword research and search volume analysis
• User-friendly interface for easy navigation and data access
• Features for site audits and SEO performance monitoring
• Extensive database of indexed pages and social media analysis

Cons:

• Pricing may be higher compared to some other tools
• Advanced features may have a learning curve for beginners
• Some users may find the interface overwhelming due to the abundance of data

Pricing:

There are four pricing options to select from:

• Lite. $99.00/month.
• Standard. $179.00/month.
• Advanced. $399.00/month.
• Agency. $999.00/month.

10.   SellerApp

SellerApp is a comprehensive Amazon keyword research tool that offers a range of features to help sellers optimize their product listings and improve their rankings on Amazon. It provides valuable insights into keyword search volumes, trends, and competitiveness, allowing sellers to make data-driven decisions.

Key features of SellerApp include:

1. Accurate Keyword Data: SellerApp provides accurate and up-to-date keyword data, helping sellers find relevant product keywords.

2. Competitor Analysis: Sellers can analyze their competitors’ listings and identify keyword strategies that work well for them.

3. Listing Optimization: The tool offers guidance on optimizing product listings, including keyword placement, content suggestions, and tracking listing performance.

4. PPC Campaign Management: SellerApp provides tools for managing Amazon PPC campaigns, optimizing keywords, and improving ad performance.

5. Product Research: The tool offers insights into market trends, product demand, and competition, helping sellers identify profitable product opportunities.

User experience with SellerApp is generally positive, with users appreciating the accuracy of keyword data and the ease of use. The intuitive and user-friendly interface makes it accessible to experienced sellers and beginners.

Pros:

• Accurate and up-to-date keyword data
• Comprehensive competitor analysis
• User-friendly interface and easy navigation
• Guides listing optimization
• Tools for managing Amazon PPC campaigns

Cons:

• Pricing can be expensive for some sellers
• Some users may find the learning curve steep
• Limited customization options for certain features

Pricing:

There are four pricing options to select from:

• Premium: Free
• Pro Lite: $39/month
• Professional: $49/month
• For Agencies: Starting at $300 + % Ad spend

11.       Scientific Seller

Scientific Seller is an Amazon keyword research tool designed to help sellers uncover profitable keywords and optimize their product listings for maximum visibility. It offers a range of features and insights to enhance sellers’ keyword research process.

Key Features:

• Accurate keyword search volume and competitiveness analysis
• Reverse ASIN search for competitor analysis
• Keyword suggestion feature for generating new ideas
• Listing optimization guidance to improve keyword relevance
• Historical data for tracking keyword performance over time

User Experience: Users appreciate the accuracy of Scientific Seller’s keyword search volume and competitiveness analysis. The tool’s reverse ASIN search helps sellers gain valuable insights into their competitors’ strategies.

The keyword suggestion feature is highly regarded for generating new keyword ideas. The listing optimization guidance provided by the tool helps sellers improve their keyword relevance and boost their rankings.

Pros:

• Accurate keyword search volume and competitiveness analysis
• Reverse ASIN search for competitor analysis
• Comprehensive keyword suggestion feature
• Valuable listing optimization guidance
• Historical data for tracking keyword performance

Cons:

• The interface could be more intuitive and user-friendly
• Limited support options for troubleshooting or assistance
• Some users may find the learning curve steep initially

Pricing:

• Free

12.        Spyfu

Spyfu is an Amazon keyword research tool that offers valuable insights and competitor analysis to enhance your Amazon SEO strategy. Here are its key features:

Competitor Analysis: Spyfu allows you to analyze your competitors’ keywords, ad campaigns, and budgets, giving you a competitive edge.

Keyword Research: Discover high-performing keywords with accurate search volume data, CPC estimates, and related keyword suggestions.

AdWords Advisor: Get recommendations to optimize your Google AdWords campaigns and improve ROI.

Backlink Analysis: Explore your competitors’ backlinks and uncover opportunities to enhance your website’s visibility.

SEO Reports: Generate comprehensive reports on organic search rankings, keyword rankings, and ad performance.

Users generally appreciate the user experience of Spyfu. Its intuitive interface and user-friendly design make it accessible to marketers of all levels of expertise. The keyword research and competitor analysis features provide valuable insights for optimizing your Amazon listings and staying ahead in the competitive marketplace.

Pros:

• Detailed competitor analysis for a better understanding of your competition
• Accurate search volume data for keyword research
• Comprehensive reports on organic search rankings and ad performance
• Backlink analysis to uncover opportunities for improving website visibility
• User-friendly interface for ease of use

Cons:

• Pricing plans can be relatively expensive for some users
• Limited features for non-US markets
• Some users may find the learning curve slightly steep

13.        Keyword Tool

Keyword Tool is a versatile Amazon keyword research tool known for its extensive keyword suggestion capabilities. Here are its key features:

Keyword Suggestions: Access an extensive list of keyword suggestions based on search queries from various platforms, including Amazon, Google, YouTube, Bing, and more.

Long-Tail Keywords: Discover long-tail keywords with lower competition and higher conversion potential for niche targeting.

Platform Diversity: The keyword Tool supports multiple platforms, allowing you to conduct comprehensive keyword research beyond just Google.

User-Friendly Interface: Enjoy a simple, intuitive interface that facilitates smooth navigation and efficient keyword generation.

Users find the Keyword Tool a valuable resource for generating relevant and targeted keywords for their Amazon listings. The tool’s simplicity and user-friendly interface make it suitable for beginners and experienced marketers alike.

Pros:

• Extensive keyword suggestion capabilities from multiple platforms
• Access to long-tail keywords for niche targeting
• Supports various platforms beyond just Google
• User-friendly interface for easy navigation
• Provides valuable insights for optimizing Amazon listings

Cons:

• Limited features compared to other advanced keyword research tools
• Lack of in-depth competitor analysis
• Some users may experience occasional lag or slow loading times

14.        AMZ.One

AMZ.One is an Amazon keyword research tool that provides valuable insights for optimizing product listings and improving overall visibility on the platform. Its user-friendly interface and powerful features have gained popularity among Amazon sellers. Here are some key features and user experiences:

Key Features:

Accurate search volume data: AMZ.One offers precise search volume information to help users identify high-demand keywords.

Competitor analysis: The tool allows users to analyze their competitors’ keywords and performance, giving them a competitive edge.

Listing optimization: AMZ.One recommends optimizing product listings based on keyword research and market trends.

PPC bid optimization: Users can track and optimize their Amazon PPC campaigns, improving their advertising performance.

Keyword tracking: The tool allows users to monitor keyword rankings and track their progress over time.

User Experience:

Users have praised AMZOne for its intuitive interface and ease of use. The tool provides comprehensive data and insights, enabling sellers to make informed decisions. Users appreciate the accuracy of search volume data, which helps them target the right keywords for their products.

The competitor analysis feature has also been highly regarded, allowing sellers to stay ahead in the competitive Amazon marketplace.

Some users have mentioned that the PPC bid optimization feature has helped them save money and maximize their advertising ROI. Overall, AMZ.One is valued for its effectiveness in Amazon keyword research and listing optimization.

Pros:

• Accurate search volume data
• Competitor analysis feature
• Listing optimization recommendations
• PPC bid optimization insights
• Keyword tracking functionality

Cons:

• Limited integrations with other tools/platforms
• The interface can be overwhelming for beginners
• Some users report occasional data discrepancies

Pricing:

There are three pricing options to select from:

• Basic: $15/month
• Standard: $30/month
• Advanced: $67/month
• Professional: $135/month

15.        Data Hawk

Data Hawk is an Amazon keyword research tool designed to assist sellers in optimizing their product listings and improving their platform visibility. It offers a range of features that provide valuable insights for Amazon sellers. Here are the key features and user experiences of Data Hawk:

Key Features:

Accurate keyword data: Data Hawk provides accurate and up-to-date keyword data, allowing sellers to target the most relevant and high-performing keywords.

Competitor analysis: Users can analyze their competitors’ keywords and track their performance, enabling them to gain a competitive advantage.

Listing optimization: The tool recommends optimizing product listings based on keyword research and market trends.

Keyword tracking: Users can monitor keyword rankings and track their progress over time, helping them evaluate the effectiveness of their strategies.

Amazon PPC management: Data Hawk provides insights for optimizing Amazon PPC campaigns and maximizing advertising performance.

User Experience:

Users have found Data Hawk a reliable and valuable tool for Amazon keyword research. The accurate keyword data and competitor analysis features have been particularly appreciated, as they help sellers identify profitable opportunities and stay ahead of the competition.

The listing optimization recommendations have also improved product visibility and conversion rates. Users have found the keyword tracking feature intuitive and easy to use, allowing them to monitor their keyword rankings effectively.

The Amazon PPC management insights have helped sellers optimize their advertising campaigns and increase their ROI. Data Hawk has provided a positive user experience by offering Amazon sellers comprehensive data and actionable insights.

Pros:

• Accurate keyword data
• Competitor analysis capabilities
• Listing optimization recommendations
• Effective keyword tracking functionality
• Insights for Amazon PPC management

Cons:

• Limited reporting options
• The user interface could be more intuitive
• Some users experienced occasional data delays

Pricing:

• They offer in-house enterprise-grade analysis at a reasonable price. Simply request a demo and pricing

16.        Keyword Tool Dominator

Keyword Tool Dominator is a powerful Amazon keyword research tool that offers a range of features to help sellers optimize their product listings. Here are its key features and user experience:

Key Features:

• Provides extensive keyword suggestions specific to Amazon.
• Offers search volume, competition, and CPC data for each keyword.
• Allows filtering options to refine keyword research.
• Supports multiple Amazon marketplaces.
• Provides real-time data to stay updated with the latest trends.

User Experience:

Users appreciate the simplicity and ease of use of Keyword Tool Dominator. The intuitive interface allows users to quickly generate relevant keyword ideas for their products. The search results provide valuable insights into the search volume and competition, helping sellers make data-driven decisions.

The tool’s real-time data ensures that users have access to the most up-to-date information for their keyword research. Overall, Keyword Tool Dominator provides a seamless user experience, saving sellers time and effort to find the right keywords for their Amazon listings.

Pros:

• Extensive keyword suggestions are specific to Amazon.
• Provides search volume, competition, and CPC data for each keyword.
• Supports multiple Amazon marketplaces.
• User-friendly interface for quick and efficient keyword research.
• Real-time data keeps users updated with the latest trends.

Cons:

• Limited features compared to other advanced keyword research tools.
• The free version has limited functionality.
• Some users may find the interface design outdated.

Pricing:

There are three pricing options to select from:

• Amazon keyword tool: $29-one time payment
• Ecommerce bundle: $69 one-time payment
• Keyword tool suite: $89-one time payment

17.       KinWords

KinWords is an Amazon keyword research tool designed to help sellers discover profitable keywords for their products. Here are its key features and user experience:

Key Features:

• Offers comprehensive keyword suggestions for Amazon.
• Provides search volume, competition, and trend data for each keyword.
• Supports multiple Amazon marketplaces.
• Allows filtering and sorting options for efficient keyword research.
• Provides additional features like ASIN lookup and listing analyzer.

User Experience:

Users find KinWords a reliable and user-friendly tool for Amazon keyword research. The tool’s extensive keyword database and advanced filtering options allow users to narrow their search and identify high-potential keywords.

The provided data on search volume, competition, and trends help sellers make informed decisions in optimizing their product listings.

Features like ASIN lookup and listing analyzer offer valuable insights into competitors’ strategies. With its user-friendly interface and powerful features, KinWords enhances the user experience and empowers sellers to improve their Amazon SEO efforts.

Pros:

• Offers comprehensive keyword suggestions for Amazon.
• Provides search volume, competition, and trend data for each keyword.
• Supports multiple Amazon marketplaces.
• Advanced filtering and sorting options for efficient research.
• Additional features like ASIN lookup and listing analyzer.

Cons:

• The user interface could be more intuitive for new users.
• The pricing plans might be expensive for small-scale sellers.
• Some users have reported occasional data inaccuracies.

Pricing:

• Free

18.       Zonguru

Zonguru is a robust Amazon keyword research tool that empowers sellers to make data-driven decisions and drive business growth. With its advanced features and user-friendly interface, Zonguru offers comprehensive insights and analysis to optimize product listings effectively. Key features of Zonguru include:

Keyword Research: Access an extensive database of keywords to identify relevant and high-performing keywords for your products.

Competitor Analysis: Analyze competitor listings and discover their targeted keywords, allowing you to understand market trends and gain a competitive advantage.

Listing Optimization: Optimize your product listings with targeted keywords to improve search visibility and attract potential customers.

Sales and Revenue Analytics: Track sales and revenue performance to gain valuable insights into your business performance and make informed decisions.

Review Management: Monitor and manage customer reviews to maintain a positive brand reputation and enhance customer satisfaction.

Zonguru offers a seamless user experience with its user-friendly interface and comprehensive features. By leveraging the power of Zonguru, sellers can enhance their Amazon keyword research strategy, optimize their listings, and drive business growth.

Pros:

• Extensive keyword database for thorough research.
• Robust competitor analysis for strategic decision-making.
• Listing optimization features for improved visibility.
• Sales and revenue analytics for tracking performance.
• Review management to enhance brand reputation.

Cons:

• Complexity of features may require a learning curve.
• Pricing plans may be expensive for some sellers.
• Customer support response time may vary.

Pricing:

There are three pricing options to select from:

• Researcher: $24/month
• Seller: $38/month
• Enterprise solutions: Get in touch for a demo

19.       WordTree

WordTree is a powerful Amazon keyword research tool that provides users with valuable insights to optimize their product listings and increase visibility on the platform. With its user-friendly interface and robust features, WordTree offers a seamless experience for sellers looking to improve their keyword strategy.

Key features of WordTree include:

Keyword Suggestions: WordTree generates a comprehensive list of relevant keywords based on a seed keyword, allowing users to uncover hidden opportunities and discover new search terms to target.

Search Volume and Competition Data: The tool provides accurate search volume and competition-level data for each keyword, enabling sellers to prioritize high-demand, low-competition keywords in their listings.

Competitor Analysis: WordTree allows users to analyze their competitors’ listings and identify the keywords they are ranking for. This feature helps sellers gain insights into their competitors’ strategies and refine their keyword selection.

Listing Optimization: The tool recommends optimizing product titles, bullet points, and descriptions based on the selected keywords. It helps sellers improve their listing’s relevance and visibility in search results.

Performance Tracking: WordTree enables sellers to track the performance of their keywords over time. Users can monitor keyword rankings, search volume trends, and other key metrics to measure the effectiveness of their keyword strategy.

WordTree offers comprehensive features to support sellers in their Amazon keyword research efforts. Its intuitive interface and robust data make it a valuable tool for optimizing product listings and driving success on the platform.

Pros:

• Comprehensive keyword suggestions
• Accurate search volume and competition data
• Competitor analysis capabilities
• Listing optimization recommendations
• Performance tracking features

Cons:

• Limited free plan
• Learning curve for new users
• Higher pricing compared to other tools

Pricing:

There is one pricing option to select from:

• Report: $20/report – $10 for the first report

Related:

• What Can I Sell On Amazon Without Approval? Amazon Restricted Categories – Get Approval

What Is Keyword Research?

Keyword research involves exploring and analyzing individuals’ specific words and phrases when searching for information, products, or services online. Its purpose is to assist businesses in comprehending their target audience’s search behavior, enabling them to optimize their content for better search engine rankings.

By conducting comprehensive keyword research, businesses can gain valuable insights that inform the creation of targeted and relevant content, resulting in improved visibility on search engine results pages.

This, in turn, drives organic traffic to their website or online platform. Through diligent keyword research, businesses can strategically align their content with user intent, enhancing their online presence and attracting the right audience.

Why is Keyword Relevance so Important on Amazon?

Keyword relevance is crucial for Amazon because it directly impacts product visibility and discoverability. When shoppers search for products on Amazon, they typically use specific keywords or phrases.

Optimizing your product listing with relevant keywords helps it appear higher in search results, increasing the chances of attracting potential customers. Keyword relevance also plays a role in Amazon’s algorithm, influencing search rankings and sponsored ad placements.

Ensuring your listing includes relevant keywords enhances the chances of reaching your target audience and driving organic traffic to your product.

Moreover, relevance improves the user experience, as customers are more likely to find what they’re looking for when search results match their search intent.

To achieve keyword relevance, thorough research, analysis, and strategic implementation are essential to uncover the most effective keywords that align with your product and resonate with your target audience.

Ultimately, prioritizing keyword relevance on Amazon can significantly impact your product’s visibility, sales, and overall success on the platform.

How Would I Direct Amazon Keyword Research?

When directing Amazon keyword research, there are several steps you can follow to ensure effective results:

1. Define your goals: Start by identifying your objectives for the keyword research. Determine if you want to increase visibility, drive more sales, or target a specific audience.

2. Understand your target audience: Gain insights into your target audience’s needs, preferences, and search behavior. It will help you choose relevant keywords that align with your interests.

3. Conduct competitor analysis: Analyze your competitors’ listings and identify the keywords they are using. This can provide valuable insights into popular keywords within your niche.

4. Utilize keyword research tools: Take advantage of tools like Jungle Scout, Helium 10, or Merchant Words. These tools provide data on search volume, competition, and relevance of keywords. Enter relevant terms and explore the suggested keywords.

5. Focus on long-tail keywords: Target long-tail keywords that are more specific and have lower competition. These keywords often attract highly motivated buyers and can improve your conversion rates.

6. Test and refine: Continuously test different keywords in your product listings and monitor their performance. Regularly analyze the data and refine your keyword strategy based on real-time insights.

7. Stay updated: Keep up with the latest trends and changes in Amazon’s algorithms and search behavior. This will help you adapt your keyword strategy and maintain a competitive edge.

Successful Amazon keyword research requires creativity, data analysis, and ongoing optimization. You can effectively direct your Amazon keyword research efforts by understanding your audience, conducting thorough research, and staying informed.

Tips for Optimizing Amazon Listings

When it comes to optimizing your Amazon listings, there are several tips you should keep in mind:

1. Relevant Keywords: Research and identify the most relevant keywords for your product. These keywords should align with what potential customers would search for when looking for similar products.

2. Compelling Titles: Create titles that include high-volume keywords and accurately describe your product. Including your brand name in the title is also a good practice.

3. Informative Descriptions: Write detailed and informative product descriptions highlighting your product’s features, benefits, and unique selling points. Avoid keyword stuffing and focus on providing valuable information to potential buyers.

4. Utilize Bullet Points: Use bullet points to concisely showcase your product’s key features and benefits. This helps customers quickly understand what your product offers.

5. High-Quality Images: Include high-resolution images that showcase your product from different angles. Clear and visually appealing images can attract potential buyers and increase conversion rates.

6. Encourage Positive Reviews: Provide excellent customer service and encourage buyers to leave positive reviews. Positive reviews enhance your product’s reputation and improve your rankings on Amazon.

7. Monitor Performance: Continuously monitor the performance of your listings, including keyword rankings, click-through rates, and conversion rates. This data can help you identify areas for improvement and optimize your listings accordingly.

What to Look for in a Keyword Research Tool

When considering a keyword research tool, evaluating specific factors is essential to make an informed decision. Here are key aspects to look for:

Comprehensive Keyword Data: Ensure the tool provides extensive keyword data, including search volume, competition level, and relevant variations. Robust data helps identify valuable keywords.

Competitor Analysis: Look for features that allow you to analyze competitor keywords. Understanding what keywords your competitors are targeting can provide insights and help you stay competitive.

Search Trends and Insights: Seek tools that offer search trend data and insights. This information allows you to identify emerging trends, seasonal patterns, and shifts in consumer behavior.

Filtering and Sorting Capabilities: A good tool should offer advanced filtering and sorting options. These features enable you to refine your keyword list based on specific criteria, such as search volume or competition.

User-Friendly Interface: Opt for a tool with an intuitive and user-friendly interface. Easy navigation and clear presentation of data make the keyword research process smoother and more efficient.

Cost-Effectiveness: Evaluate the pricing plans and subscription options offered by the tool. Determine if the features provided align with the cost and whether it fits within your budget.

Free Features or Trials: Look for tools that offer free features or trial periods. This allows you to test the tool’s functionality and assess its value before committing to a paid subscription.

Value for Money: Consider the overall value you’ll receive from the tool. Compare the features, accuracy of data, and customer support provided to ensure you’re getting the most bang for your buck.

Best Amazon Keyword Research Tools FAQs

How Do I Find Niche Amazon Keywords?

To find niche Amazon keywords:

1. Brainstorm relevant terms and phrases related to your product or niche.
2. Consider what potential customers would search for.
3. Analyze your competitors’ listings and use keyword research tools like Jungle Scout or Helium 10 to discover popular keywords within the niche.

How Do I Find Profitable Keywords on?

Finding profitable keywords on Amazon involves researching search volume, competition, and relevance. Utilize keyword research tools to explore suggested keywords. Focus on long-tail keywords that are more specific and targeted.

Additionally, pay attention to customer reviews and feedback for similar products to identify frequently mentioned keywords and phrases.

What is the best free keyword tool for Amazon?

Amazon has several free keyword tools, such as Sonar, Keyword Tool, and Google Keyword Planner. These tools provide insights into the search volume and keyword suggestions. While they may have limitations compared to paid tools, they can still be useful for initial keyword research.

What does ASIN mean in Amazon?

ASIN stands for Amazon Standard Identification Number. It is a unique identifier assigned to each product listed on Amazon. ASINs are used to identify and track products within the Amazon marketplace.

What is the A9 Algorithm?

The A9 Algorithm is Amazon’s proprietary algorithm to determine product rankings in search results. It takes into account various factors such as keyword relevance, sales performance, customer reviews, and pricing. Understanding and optimizing for the A9 Algorithm can improve product visibility and increase sales.

What is a reverse ASIN on Amazon?

A reverse ASIN refers to the process of analyzing the keywords that a specific ASIN (product) is ranking for. You can discover the keywords driving traffic and sales to a competitor’s product by conducting a reverse ASIN search. This information can help you optimize your product listings and improve your rankings.

How many keywords does Amazon allow?

Amazon allows you to include up to 250 bytes (including spaces and punctuation) for your keywords in the backend of your product listing. It is important to optimize your keyword selection within this limit to ensure maximum visibility and relevance for your product.

What are backend keywords in Amazon?

Backend keywords, also known as search terms, are additional keywords you can include in the backend of your product listing. These keywords are not visible to customers but are used by Amazon’s search algorithm to match your product with relevant search queries.

Including relevant and strategic backend keywords can improve your product’s discoverability on Amazon.

Final Thoughts – Best Amazon Keyword Research Tools

Conducting thorough keyword research is vital for success on Amazon. By understanding the importance of niche keywords and utilizing the right tools, sellers can improve their product visibility, attract more relevant traffic, and ultimately drive sales.

The process involves brainstorming, competitor analysis, and leveraging keyword research tools to identify high-value keywords. Focusing on long-tail keywords, paying attention to customer reviews, and continually refining and testing keyword strategies are crucial.

Additionally, staying updated with Amazon’s algorithms and search trends is essential to stay ahead of the competition. By following these best practices, sellers can optimize their Amazon listings and maximize their chances of success in this highly competitive marketplace.

Remember, effective keyword research is an ongoing process that requires adaptability and constant optimization. By investing time and effort into this crucial aspect of selling on Amazon, sellers can enhance their marketing and advertising efforts and achieve their business goals.