How to Promote And Sell eBooks: 10 Places to Sell Your eBooks Online (Including Our eBook Case Study!)

Are you an author looking to create an ebook as a creative way to reach people with your content? Consider utilizing social media and blog posts as part of your ebook marketing strategies to try. If so, you’re in luck! Selling and promoting ebooks.

Ebooks online are a great way to expand your audience and increase book sales. However, selling video marketing an eBook can be daunting if you need help knowing where or how to begin.

Don’t worry – we have all the details on 10 different places that will get your book into the hands of more readers. Plus, get inspired by our real-life success story: a thorough case study of one of our biggest self-publishing wins in 2020.

10 Places to Sell eBooks Online

Here are the top 10 places to sell your eBooks and reach more readers:

1. Gumroad

Gumroad is the perfect platform for bloggers, authors, writers, etc, to sell their products directly to customers. Whether you’re making money selling ebooks, digital downloads like eBooks or software, subscription services, license keys, pre-orders, or physical goods – Gumroad makes it easy and convenient for both buyers and sellers.

When it comes to pricing plans, free accounts are available; however, they do come with a slightly high transaction fee of 8.5% on each sale, which is a crucial consideration when planning your ebook launch. For those who want more control over fees and customization options, premium plans are available as well.

All major credit cards, including Visa, MasterCard, American Express, Discover Diners Club, and JCB, are accepted, while PayPal integration allows for fast payments from your customers, too.

Gumroad also offers easy importing of your existing email list along with promotional discounts or promo codes that you can offer on your products.

The user interface of Gumroad is intuitive and easy to navigate, making setting up an online store simple, even if you have yet to gain experience in the field. The customer support team at Gumrod is also quite helpful, so any queries related to payment processing or setup can be answered quickly via email or chatbot assistance as needed.

2. Razorpay

Razorpay is the perfect solution for businesses that want to make life easier by accepting customer payments. It offers a ton of useful tools that can save you time and money, all while providing your customers with a safe and secure payment experience.

Here’s what Razorpay has to offer:

• Seamless integration with your website or app so you can add payment gateways quickly and easily.

• The ability to create custom payment pages – great for special offers or invoicing digital products such as eBooks.

• Payment links can be sent via email, SMS, messenger chatbots, etc., allowing customers to pay quickly and securely anytime.

• You can create subscription plans for automated recurring transactions – ideal if you’re selling music subscriptions or software licenses on an ongoing basis or looking to promote your book through serialized content.

• Over 100 different types of payments are available, including credit/debit cards, net banking from 58 banks, UPI wallets, so there is sure to be a method that suits your customer base best.

• Excellent customer support via phone/email/chat, which makes it easy to get help when needed.

• Real-time access to data and customer insights on the Razorpay dashboard helps keep track of payments more efficiently than ever!

And finally – how much does using Razorpay cost? Fees are 2% per transaction.

3. Instamojo

Are you looking for a reliable and secure payment platform to accept payments for your eBooks? Then Instamojo is the perfect choice for you! With over 10 million customers in India alone, Instamojo has quickly become one of the most trusted payment solutions companies.

On top of that, they offer over 100 payment modes, and their exclusive App Store provides an array of add-ons that can help increase your sales performance, which is crucial for an effective ebook launch.

Instamojo’s pricing structure is quite simple – they charge 2% per transaction on Debit Cards/Credit Cards, Netbanking, Wallets, and UPI 5% per transaction on digital products such as eBooks, with no setup fees or maintenance charges.

This means that you will be able to keep more money from your sales! Plus, if needed, you can create discount codes or an affiliate program – easily done within minutes via their platform – to attract more customers and boost conversions.

4. Amazon Kindle

Amazon Kindle is one of the most popular e-readers in the world, and it’s essential for any digital publisher. But how do you accept payments from customers who purchase your digital products, such as eBooks?

The answer lies with Razorpay – a payment gateway that offers a comprehensive range of tools to help you accept payments quickly and securely. With Razorpay, you can easily create payment links, process subscription plans with recurring transactions, and offer invoices to your customers.

The beauty of using Razorpay is its wide variety of features:

• You can add payment gateways to your website or app seamlessly

• You can create custom payment pages

• You can share payment links via email, SMS, and messenger channels and get paid instantly

• Create subscription plans with automated recurring transactions

• Access 100+ payment modes, including credit/debit cards, netbanking UPI wallets, and more.

• Get excellent customer support through email and phone chat.

• Monitor customer insights in real-time on their dashboard.

5. Payhip

Are you looking for a convenient and secure way to sell digital products, such as ebooks, memberships, software, design assets, or music-related products? Look no further than Payhip – the simple and reliable platform trusted by over 130K customers around the world.

Payhip makes it easy for anyone to create an online store quickly without any hassle. What’s even better is that the platform offers “PDF stamping,” – which stamps every ebook landing page of your PDF with all the customer details as well as their purchase information to discourage illegal sharing, among others.

It ensures maximum content security and helps you get paid for each sale made on your store.

Payhip also provides tons of features to help increase sales and conversions like discount codes, multiple payment options (including PayPal accounts and cards – Visa, MasterCard, American Express, JCB, Discover & Diners Club) as well as quicker payouts for sellers – they will deposit your sales immediately after each transaction!

6. Cashfree

If you’re looking for a payment gateway to help you collect and disburse payments from customers, Cashfree is an excellent choice. Over 50,000 Indian and global businesses use it; it is backed by Y Combinator and was incubated by Paypal.

Cashfree makes it easy for businesses to accept payments in a variety of forms. You can easily collect local & international payments with just one simple integration into your website to sell your ebooks, including free ebook offers to attract more readers. You can also offer on-demand payouts so you can quickly send out bulk payments instantly without any hassle or delays.

Customers can choose from several payment methods, including Visa, MasterCard, Rupay, UPI, IMPS NEFT, Paytm & other wallets, Pay Later options, and EMI options.

Not only that, but Cashfree offers a wide range of features that give users more control, such as instant refunds for customers or even subscription-based payments. Furthermore, they provide automatic tracking via virtual bank accounts, which helps keep tabs on customer transactions, ensuring they are accurately logged and accounted for.

In terms of pricing, Cashfree takes 1% + GST (Goods & Services Tax ) per each successful transaction processed, making it relatively cost-effective compared to other payment gateways available in the market today.

7. CCAvenue

Regarding accepting payments for your digital products, CCAvenue is a popular choice amongst businesses in India. With over 18 years of experience in the industry like Amazon, CCAvenue has become one of the leading payment gateways in the country.

What sets CCAvenue apart from other payment gateways is its wide coverage and reliability in processing transactions, making it a great choice for those looking to sell an ebook. CCAvenue supports over 200 payment options, including credit and debit cards, net banking, wallets, and UPI – ensuring that customers have various options to choose from when making payments.

In terms of pricing, CCAvenue offers different plans for businesses depending on their needs. They have a Startup Plan for small businesses with no annual maintenance fee, a Privilege Plan for medium-sized businesses with a one-time setup fee, and an Enterprise Plan for large companies with a dedicated account manager and personalized services.

CCAvenue also has advanced fraud detection and prevention measures to ensure secure transactions for businesses and customers. Plus, their customer support team is available 24/7 to assist with any issues or queries.

8. E-junkie

E-junkie is a payment gateway that caters specifically to digital products such as ebooks, software, and music. With E-junkie, you can easily sell your products from anywhere – your website, relevant blog posts, social media platforms, or even email newsletters.

One of the major advantages of using E-junkie is its low-cost pricing plans. They offer a flat monthly pricing, which means you can sell unlimited products and have unlimited storage for a fixed price.

E-junkie also offers features like customizable ‘Buy Now’ buttons, automatic digital delivery of your products, an affiliate management system, and real-time sales tracking. They also support multiple payment options, including PayPal, credit and debit cards, Google Checkout, Authorize.net and more.

In addition, E-junkie provides excellent customer support and helpful resources to assist with setting up your store and navigating through their platform. They also offer a 7-day free trial to test out the platform before committing to a plan.

9. Sellfy

Sellfy is a user-friendly and customizable platform for selling digital products. With Sellfy, you can easily create an online store to sell your ebooks, music, videos, or any other type of digital content.

One of the standout features of Sellfy is its drag-and-drop editor, which allows you to customize the design and layout of your store without any coding knowledge. You can also create discount codes, offer upsells, and cross-sells to increase your sales.

Sellfy supports multiple payment options, including PayPal, credit and debit cards, Apple Pay, and Google Pay, to help you sell versions of your ebook. They also have advanced fraud protection measures to ensure secure transactions for sellers and buyers.

Additionally, Sellfy offers a built-in email marketing tool that allows you to send out promotions, announcements, and newsletters to your customers. They also have a mobile app that lets you manage your store on-the-go.

10. SendOwl

SendOwl is a popular and easy-to-use platform for selling digital products. With SendOwl, you can quickly set up your online store and sell your ebooks, software, music, or other digital content.

One of the key features of SendOwl is its ability to handle large file sizes – up to 5GB per product. This makes it an excellent option for selling digital products like videos, online courses, or high-resolution images.

SendOwl also offers features such as customizable Buy Now buttons, discount codes, and upsells to help increase your ebook sales. They support various payment options, including PayPal, credit and debit cards, and Apple Pay. Plus, they have integrated with over 25 different email marketing services to help you reach a wider audience with your ebook content.

In terms of pricing, SendOwl offers different plans for businesses of all sizes – from startups to enterprises. They also offer a free 30-day trial so you can test out their platform and see if it meets your needs.

How We Sold Our First EVER Premium eBook?

Here’s How We Marketed Our Paid eBook:

Here are the steps we took to sell our premium ebook using these payment gateways successfully:

1. Use Your Blog For eBook Marketing

If you are an ebook publisher looking to promote and sell your eBook, your blog is one of the best channels for achieving this. Whether you’re just starting up or already have a fairly established blog, using it to market your eBook can be invaluable, as it’s one of the best ways to promote your book.

After all, it’s the content on your website that people will visit when looking for information about writing and publishing an ebook.

Here are some tips to get you started:

• Find 5-10 highly relevant pages/posts on your blog related to the topic of your eBook and link them back to the product page where users can buy or download the book. It will help improve search engine rankings for those posts as well as give more people exposure to your eBook through these links.

• Take advantage of high-traffic posts to feature a link or banner advertising for your product. If these posts are related enough, then there’s a good chance that anyone reading that post is likely interested in buying material like yours (as they’re already searching for information).

• Use email marketing campaigns to drive more sales of digital books – this is relatively easy if you’ve been collecting emails from readers who have signed up via forms before reading other books or content onsite – use them by sending out short emails featuring new releases along with sample chapters/pages leading them straight into sales pages linked directly below each entry!

• Utilize social media outlets such as Twitter & Facebook by creating campaign-specific banners & special offers explicitly designed around attracting attention with powerful headlines grabbing people’s curiosity at first glance; likewise, don’t forget YouTube, which is now being widely utilized within various niches as another great way reach out quickly & easily spread awareness while also driving additional targeted visitors back over towards revenue generating web properties such as blogs etcetera.

• Finally, keep track of any income generated through blogging versus book-selling activities – this way, one may manage budgets effectively and allocate resources accordingly so that most successful methods may receive greater focus when budgeting ahead rather than simply unthinkingly throwing money at everything with no guaranteed success would ever follow suit afterward!

2. Use Your Email List To Market Your eBook

Email lists, including eBooks, are a great way to promote your products. With an opt-in list of subscribers, you already have buyers who would be interested in what you’re selling. Using this valuable asset should be part of any successful marketing strategy.

When we launched our product, we made sure to send emails exclusively to our email subscribers, and the results were fantastic – more sales than anticipated. Inbound marketing agencies and greater engagement from these customers, in particular, can significantly help you sell your ebook.

However, the most crucial thing regarding email marketing for ebooks is permission-based marketing or permission-based communication between businesses and customers. You want to ensure that whatever message you send does not come across as spammy or pushy but helps the consumer with something they may need help with.

Here are some tips for using an email list when it comes to marketing funnel promoting and selling eBooks:

1) Educate your audience – If you create a compelling series of emails that educate those on your list about topics related to your eBook, then they will likely show interest beyond just reading one single email;

2) Ask questions – Asking questions will help you understand what problems consumers face so that information can be used further down the line; this insight is particularly useful for tailoring your ebook marketing strategies to try.

3) Offer discounts – Everyone loves a deal! Offering exclusive discounts on ebooks only available through signing up or buying through their mailing list can increase ebook sales significantly;

4) Create urgency – When people sense there’s a limited time frame for them to take advantage of different offers, it creates commentary and action much quicker than usual.

3. Use Your Social Media Channels To Sell Your eBook

A robust social media presence is critical to any successful ebook marketing strategy. With millions of users actively engaging and sharing content, it’s a great way to reach potential customers and promote your eBook.

Here are some tips for promoting eBooks through social media:

1) Use visually appealing graphics – Social media is a visual platform, not print books, so make sure to use eye-catching and professional graphics to draw attention to your eBook. You can also include quotes or snippets from your book as visuals to entice people to want to read more.

2) Leverage hashtags -Hashtags help categorize and promote content on social media, so make sure to use relevant ones for your eBook. This will help reach a larger audience and increase visibility.

3) Run a giveaway or contest – People love free things, so consider running a giveaway or contest on your social media channels to promote your book. Encourage readers to promote your eBook. It is also a great way to increase engagement on the sales page and attract new followers.

4) Collaborate with influencers – Partnering with influencers in your niche can bring more exposure and credibility to your own eBook promotion and marketing efforts. Reach out to influencers and offer them a free copy of your ebook in exchange for promotion on their social media channels to market your ebook.

Here’s How Expert Bloggers Sell Their eBooks

As a blogger, you already have a platform and audience to promote your eBook to the ebook market. Here are some tips on how expert bloggers sell their and sell eBooks online:

1. Provide valuable content – The most successful bloggers provide valuable and informative content to their readers. This builds trust and establishes them as an authority in their niche.
2. Use email marketing – a vital tool for trying your ebook marketing strategies. As mentioned earlier, email marketing is a powerful tool for promoting eBooks to your audience. Make sure to keep them engaged and informed about new releases and offers related to your ebooks, possibly through providing a free ebook or a special version of your ebook.
3. Leverage guest posting – Writing guest posts for other blogs in your niche can help promote your eBook to a larger audience. It also helps establish you as an expert in your field and can attract new readers to your blog.
4. Offer exclusive bonuses to promote your ebook – Offering exclusive bonuses, such as bonus chapters or worksheets, can entice readers to purchase your ebook. It also adds value and sets your eBook apart from others in the market, possibly by offering a unique version of your ebook.
5. Utilize affiliate marketing – one of the best ways to promote your book. Partnering with other bloggers or influencers with a similar audience can help you sell more through affiliate marketing, especially if you link to your ebook. They promote your eBook and receive a commission for each sale they generate.

Conclusion: How to Promote And Sell eBooks Online

Promoting an eBook can be challenging, but it can also be gratifying with the right strategies and techniques. Whether you’re using email marketing, social media, or collaborating with other bloggers, provide valuable content and engage your audience consistently.

And remember, don’t get discouraged by negative reviews or feedback – keep improving and promoting your eBook!

So go out there and start promoting your eBook online, and watch as your sales soar. Good luck! So don’t be afraid to get creative and try new approaches.

There are endless possibilities regarding effective ebook marketing strategies for your eBook. Keep these tips in mind, stay persistent, and you’ll see success in no time. Happy writing! Happy Writing!

FAQs On eBook Marketing Strategies

Did you self-publish your eBook or go through a traditional publishing house?

We self-published our eBook, giving us more creative control and allowing us to keep a higher percentage of the profits. However, going through a traditional Amazon Kindle direct publishing can also be beneficial for distribution and marketing purposes.

How do you handle pricing for your eBooks?

This personal decision will depend on factors such as the length, genre, and your target audience. It’s essential to research similar eBooks in your niche and price competitively while making a profit to make your ebook stand out. You can also experiment with different pricing strategies, such as offering discounts or bundling multiple books together.

Is offering an eBook in multiple formats (PDF, Kindle) better?

Yes, offering your eBook in multiple formats gives readers more options and can increase ebook sales further. Some readers prefer a physical copy, while others prefer an ebook format. Make sure to optimize the formatting for each specific format to ensure a smooth reading experience.

How do you deal with negative reviews or feedback on your eBook?

Negative reviews or feedback are inevitable, but it’s essential not to take it personally. Use this feedback as an opportunity to improve and make your next eBook even better.

You can also respond politely and professionally, addressing any concerns or issues the reader may have. Most importantly, please focus on the positive reviews and use them to promote your eBook.